Willem II

Fan of the Match

In-stadium mobile quiz

Fan of the Match HQ is based in Tilburg. Therefore, Fan of the Match is proud that Tilburgs pride - Willem II - better known as the Tricolores - are using our Fan of the Match tool since the start of Eredivisie seksion 2018/2019. Together with City Marketing Tilburg Fan of the Match developed a fully branded FOTM-module.

In the Koning Willem II Stadium almost 15,000 fans see the matches of their favourite team. Behind both goals Willem II has placed big videowalls. These screens are used to enthusiate fans weekly to plat the Fan of the Match game.


Fan of the Match is part of the half-time program since the launch. While some fans get a drink or a bite to eat, the others are entertained bij playing several quiz questions. Willen II and their partners make sure that you can win awesome prices each game.

Digital advertising

Willem II has added Fan of the Match as one of their offerings to potential partners. City Marketing Tilburg has adopted the quiz for the full season, however each week an other partner sponsors the quiz module. Next to further exposure and an extra engaged crowd the module deliveres valuable data to Willem II and their partners.