Pathé Cinemas

The Accountant City Battle game

Prior to the premiere of the film 'the Accountant, visitors played an interactive game in Pathé cinemas. Opponents played not only against opponents in their own cinema - they also battled against opponents of three other cities!

Via their mobile phone (with sound!) visitors in Breda, Tilburg, Eindhoven and Helmond answered 10 questions prior to the film, and tried to break the code ... Visitor’s profile pictures (gathered from Facebook) were shown after logging in, so that visitor could see against who they were competing. Results were displayed in real time, and in the end we found the best bookkeepers in the City of Light (Eindhoven).

Specially for the four competing Pathé cinemas, LiveWall created an interactive quiz. Via their mobile phones, participants could login with their Facebook accounts. Prior to the film, we set the tone for the rest of the night by asking questions about the film, the actors and the storyline. The competitive element between different locations was custom made, and gave a unique twist to the game. To reward the visitors, the visitors in the cinema with the most points won a nice prize.

The Accountant
The Accountant is an American crime film from 2016 that was directed by Gavin O'Connor. Ben Affleck, Anna Kendrick and J.K. Simmons play the leading roles.