During the pre-premiere of the popular World of Warcraft, visitors participated in an interactive quiz with a virtual sword fight. Like in the game visitors had to pick their sides, the Horde or the Alliance. This way the audience was split into two groups and the battle could begin. With answering different quiz questions and playing a virtual sword fight a winner was chosen. This gave this special premiere an extra dimension.
World of Warcraft
From origin Word of Warcraft is a massively multiplayer online role playing game (MMORPG)', which takes place in the world of Azeroth. Since the launch World of War craft became incredibly popular. So popular that the games already has six expansions, and now also it’s own movie.
Pathé exists for more than 100 year, and is the largest cinema company in Europe. In the Netherlands, Pathé has 25 cinemas in 18 cities, with more than 165 rooms and over 35,500 seats.