House of Sports

ARAG VAR QUIZ

User-paced mobile game

The Royal Dutch Soccer Association (KNVB) has been a worldwide leader in introducing the Video Assistant Referee (VAR)-system. One of the challenges they had to overcome was to explain to fans how and why certain decision were made. ARAG has been the proud partner of referees for years. To celebrate this collaboration ARAG wanted to educate fans about VAR decision. Together with House of Sports Fan of the Match created the ARAG VAR QUIZ.

Daily quizzes

During the football season 2018/2019 a daily quiz was made available. 11 challenging questions on recent and historical VAR moments were showed via a mobile web-page. Points were scored (of course) by correctly answering the questions.

Competition

The tool is fully web-based which makes sure that everyone can easilty join. Via www.aragvarquiz.nl participans can easily register. To create even more engagement we created - next to a general leaderboard - a personal leaderboard in which you can invite friends to join your mini-VAR-league. Top scorers are rewarded awesome prizes after each month.