Ajax Quiz

Interactive stadium quiz

For AFC Ajax, one of the Netherlands traditional top 3 Eredivisie clubs, LiveWall developed a custom version of Fan Of The Match. The look and feel of the quiz was totally customized to match the brand guidelines of AFC Ajax.

 In Dutch football, AFC Ajax is an absolute forerunner when it comes to innovation. The Johan Cruijf Arena (former Amsterdam Arena) is the stadium of AFC Ajax. The stadium is build as multifunctional event location, which is equipped with the latest technologies. The stadium offers space for more 54,000 spectators.

Using the available facilities, AFC Ajax tries to create an optimal football experience at every home match. Based on this philosophy, the Ajax Quiz has been developed. With the Ajax Quiz tool Ajax can display interactive question on the video screens. To answer the questions, visitors can login via a mobile URL. As soon as a new question pops-up on the video screens, the question also appears in the mobile browser. The best players have a change of Ajax prices - like meet and greets, free merchandise and many more.

The Ajax Quiz consists of the following aspects; 

  1. Custom login: Participants can enter their grandstand, box and seat number, so that camera’s can find them in the crowd.
  2. User overview: Profile photos of participants appear on the video screen.
  3. Multiple choice questions: MC questions are introduced with photos or video.
  4. Approach question: A open bonus is asked, were participants need to estimate the correct answer (rating).
  5. Top 10 players: At the end of the quiz the top10 is shown. The winner will be highlighted.
  6. Sharefunction: Participants can share their score via social media.

Several successful 'try-outs' have already taken place, and from the start of the new season (2018/2019), FOTM will repeatedly be deployed during breaks at home games.