MotoGP & DutchGP
Trackside - The Ultimate Fan Experience
For years, in collaboration with SportVibes, we've been transforming MotoGP & the DutchGP into unforgettable experiences for tens of thousands of motorsport and Formula 1 fans in the grandstands. Through our signature Fan of the Match offering and the electrifying FanCam, we consistently deliver moments that stay with people.
The Ultimate Fan Experience
Fans get the thrilling chance to win spectacular prizes, including an exclusive visit to the paddock, bringing them closer than ever to the heart of the action and their favourite drivers. And, by weaving in video highlights and live race commentary, our quizzes transport fans back to the greatest moments on circuit, evoking memories that electrify the race atmosphere.
Interactive Experiences for True Fans
We don't just give fans passive content, we offer platforms where they are part of the story. Our ContentWall is a vibrant, live digital space, where fans can share their own photos, videos and impressions during the event. It becomes a mirror of the fan community itself: energetic, real, and deeply engaged.
Unique Collaborations & Engaging Fun
What makes the fan engagement software stand out is not just what we create, but who we do it with. Working with event partners, we produce distinct interactive shows, like a bingo show with Holland Casino, and lotteries with Vriendenloterij, each threaded through with lively entertainment and dynamic music. These aren't side-acts; they're integral moments that pulse through the crowd, amplifying excitement, creating laughs, surprises, and a sense of community all day long.
The USPs, More Like the Stories Behind Them
Entertainment
From the moment you enter the grandstands to the final lap, every idle minute becomes an opportunity. Picture a fan waiting for the warm-up, instead of watching laps, they're on their phone, using FanCam to appear on the big screens, or battling in a quiz that ties in the race footage they just saw. The energy builds, the waiting becomes part of the show. The thrill isn't reserved for the track, it lives in every interactive moment.
Data
We believe that every fan interaction tells a story. When fans use their phones to vote, play, share on the ContentWall, or try to win the paddock tour, they're giving more than enthusiasm: they're giving insights. Which sections of the grandstand participate most? What prizes excite them? What commentary moments do they re-play or recall? These layers of data help us, our client clubs, and our partners understand who the fans really are, not just as spectators, but as people with passions, preferences, and voices.
Education
While the roar of engines and the flash of finishes ignite the senses, we also use the platform to spark awareness. Key topics like sustainability are woven in: quiz questions that make you think about environmental impact, content that highlights green initiatives, prompts that make fans reflect on their own footprint. The idea is that when fun and awareness combine, learning happens quietly but powerfully, and lasting behaviour can shift.
New Business Model
The magic of these live interactive shows isn't only in how much fans enjoy them, it's in how they open doors for partners and sponsors. Imagine a brand activation where the sponsor isn't just putting up signage; they're hosting a bingo show, offering prizes, becoming part of the storytelling. The fans love it, the sponsor gets visibility and emotional connection, and the organisers unlock new revenue streams that go beyond the traditional. It's a model where entertainment, engagement, and business align.
Lasting Impact
With Trackside - The Ultimate Fan Experience, we don't just host race weekends, we shape lasting memories. Fans leave with stories; partners leave with data, visibility, and meaningful connection; organisers leave knowing that every interactive moment added real value.
Ready to ignite your fan engagement and create truly memorable experiences?
Discover how Fan of the Match can elevate your next event!