Odido & ISU World Short Track Championships 2024
The power of personalized fan support
During the ISU World Short Track Championships 2024 in Rotterdam Ahoy, Odido, as the presenting partner, aimed to strengthen the connection between fans and athletes. In collaboration with House of Sports, we developed a campaign that gave fans a direct voice.
How fans could 'Show their support'
Through a special 'Toon je support' (Show Your Support) portal, fans could easily submit personal messages of good luck, optionally accompanied by a photo. These heartfelt messages then found their way live onto the ContentWall, which was displayed on screens in both the athletes' lounge and the catacomb tunnel leading to the short track rink, and was also prominently visible on the large screens in the stadium.
Athletes Lounge
ContentWall Display
Stadium Screens
ContentWall Display
Rotterdam Ahoy
Short Track Championship
Enhanced engagement and brand activation
his campaign not only enhanced fan engagement but also activated Odido's brand in an authentic and effective way by forging a deep, personal connection between supporters and their heroes.
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