KNVB - Dutch Football Association
Igniting Orange Fever: KNVB Elevates Fan Experience with Fan of the Match
The KNVB (Dutch Football Association) has successfully elevated its matchday experience by integrating Fan of the Match moments, creating a more interactive and engaging atmosphere for supporters inside the stadium. Through a dynamic combination of quizzing, the ContentWall, and the innovative FanCam, the KNVB is transforming passive spectators into active participants. This initiative serves a dual purpose: to entertain fans and to gather valuable audience data and opt-ins, making it highly attractive for sponsors like KPN.
A FULL MATCHDAY EXPERIENCE
The excitement builds even before kick-off with the use of the ContentWall and interactive polls. Fans can actively participate, for instance, by voting for their favorite songs, with the most requested tracks being played during the team's warm-up. This fosters a unique sense of involvement, making fans an integral part of the pre-match build-up.
During halftime, the stadium buzzes with the KPN Fan of the Match Quiz. This engaging interactive experience, proudly sponsored by KPN, offers fans the chance to win incredible prizes, from brand new smartphones and tickets for the next match, to exclusive signed items. It's a thrilling opportunity for fans to test their knowledge and feel even closer to the action. Beyond the entertainment, this quiz is a prime example of how the KNVB can secure opt-ins for partners like KPN, demonstrating tangible value for sponsors.
By embracing Fan of the Match, the KNVB is not just hosting football matches, but curating a truly immersive and unforgettable experience for its passionate fanbase.
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Discover how Fan of the Match can elevate your next event!