UEFA Euro 2024 Germany
Unprecedented Fan Engagement at Scale
A landmark partnership with UEFA saw Fan of the Match ignite the passion of millions during EURO 2024 in Germany, setting new benchmarks for fan interaction and digital engagement.
Through our innovative platform, driven by the FanCam and ContentWall (fan posts), we successfully captured the pulse of the tournament. These tools transformed passive viewers into active participants across all stages, from the intense Group Phase to the climactic final, facilitating live interaction with all fans in the stadium.
The Challenge
UEFA EURO 2024 in Germany required unprecedented fan engagement at scale. How do you transform passive viewers into active participants across all tournament stages while maintaining sustained engagement from the Group Phase to the final?
Key Achievements
Through our innovative platform, driven by the FanCam and ContentWall (fan posts), we successfully captured the pulse of the tournament and facilitated live interaction with all fans in the stadium.
240,441 Unique Participants:
We connected with a massive audience, engaging over a quarter-million unique fans who actively participated with their teams and the tournament through our interactive features, experiencing live fan engagement directly from the stadium.
40,628 Fan Posts Generated:
The excitement translated directly into user-generated content, with fans contributing an astounding 40,628 unique posts to the ContentWall, showcasing their personal experiences and amplifying the tournament's reach through real-time fan contributions.
Sustained Engagement:
Our solution ensured consistent, live fan participation and content creation through every stage, proving our ability to maintain high levels of engagement from the opening whistle of the Group Phase right through to the final moments, fostering live interaction with all fans in the stadium.
This monumental success at UEFA EURO 2024 demonstrates our unparalleled ability to mobilize fan bases, drive deep, live engagement, and create vibrant digital communities around major sporting events.
New Benchmarks for Fan Interaction
Setting new benchmarks for fan interaction and digital engagement: Our solution ensured consistent, live fan participation and content creation through every stage, proving our ability to maintain high levels of engagement from the opening whistle to the final moments.
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