FC Barcelona
Més que un Club. More than a Quiz.
'Més que un Club' is the DNA that flows through the veins of the entire FC Barcelona. It is a promise to every culer that the club represents more than just the performance on the pitch. It is a philosophy that is just as powerful for the men's team in Camp Nou as it is for the world-dominant Femení team.
At Wave, we have embraced this philosophy and brought it to life. For the entire FC Barcelona, we gave the supporters the voice they deserve through one complete digital interaction program.
Putting the Fans in Control
We transformed matchday into a continuous, interactive event. Through the stadium screens and the fans' mobile phones, we rolled out a wide range of modules that put the supporter at the heart of the action.
This was much more than a simple quiz. It was a total experience, featuring:
Dynamic Polls:
Fans could share their live opinions or choose the Man or Woman of the Match.
Diverse Quiz Questions:
A rich mix of questions tested the fans' knowledge, from fast-paced trivia to the popular and visual ‘Guess the Goal’ rounds featuring iconic goals from the club's history.
Influence on the Atmosphere:
Supporters gained direct influence over the stadium experience with questions like: “Which song should we play next?”
This program celebrated the entire club culture, from the heroes of the past like Cruyff to the stars of today like Alexia Putellas.
A Proven Formula for Your Club
This is how ‘Més que un Club’ comes to life digitally: not with isolated promotions, but with an integrated, diverse program that truly puts the supporter at the center.
Ready to ignite your fan engagement and create truly memorable experiences?
Discover how Fan of the Match can elevate your next event!