Sponsor activation via a live quiz: how it works

In an overcrowded sports marketing world, it's becoming increasingly difficult for sponsors to stand out. Passive logos along the field are no longer sufficient. Fans expect interaction, relevance and experience. Fan of the Match offers brands the chance to be in the middle of the action – literally. Through integration in quiz questions, rewards or brand positioning during the game, sponsor activation transforms into brand experience.

What makes sponsor activation via Fan of the Match effective?

• Contextual visibility: Your brand appears during a fun, interactive activity – not an interruption, but part of the experience.
• Measurable impact: You know exactly how many people participated, which question they clicked on and whether they were interested in your offer.
• Loyalty opportunities: Have fans register for follow-up offers or use the quiz as a gateway to a loyalty program.

Examples of sponsor integration

• Brand questions: “What is the headquarters of [Sponsor]?” – with a reward for the correct answer.
• In-game prizes: Fans can win sponsored prizes, such as product discounts or meet-and-greets.
• CTAs after the quiz: Invite fans to sign up for a newsletter, download an app or use a discount code.

Why do sponsors choose this platform?

• Direct contact with sports fans at the moment they are most engaged.
• Data-driven insights for reporting and ROI analysis.
• Flexible integration: from simple logos to full-blown campaigns.

Sponsor case: Ziggo at Ajax

During a series of quizzes in the Johan Cruijff ArenA, Ziggo was not only visible, but also actively involved. With questions about the brand and exclusive prize campaigns, Ziggo not only increased its brand awareness, but also interaction with the stadium audience. The click-through rate to their promos increased by 22% compared to traditional banners.

Frequently asked questions