How to organize a live quiz during a match?

A live quiz during a sports match is a powerful way to engage fans, activate sponsors and collect valuable data. With Fan of the Match, clubs, federations and competitions can provide an interactive game experience without much preparation that significantly enhances the fan experience. This type of activation is not only fun for the audience, but also delivers direct value for marketing and sponsorship strategies.

Why a live quiz during the match?

During break moments or just before kickoff, fans are looking for entertainment. Instead of passive content like commercials or replays, a quiz offers a way to actively engage. By having fans answer questions in real-time via their own phone, you increase the energy in the stadium and collect information about their behavior, preferences and interests.

Step-by-step plan for organizing a successful live quiz

• Choose the right quiz format: Fan of the Match offers multiple game modes: ‘The Knockouts’, ‘Team Up’, ‘The Battle’. Each format suits a different type of audience or match objective.
• Content preparation: Create quiz questions, add visuals or short videos and ensure attractive prizes. Think of club merchandise, VIP tickets or sponsor products.
• Brand customization: Integrate your club colors, logo and message. Sponsors can also be visible through logos, banners or even specific questions.
• Activation in the stadium or via apps: The quiz is offered live via smartphones, connected to stadium screens or the club app. Fans can participate without installation.
• Measure and share results: Scores, answers and participation numbers are recorded in real-time. Use this data for fan analysis, follow-up campaigns and sponsor reports.

What are the benefits?

• Increased fan engagement: You turn the fan from spectator to participant.
• Commercial value: Sponsors get visibility and interaction, with direct conversion opportunities.
• Ease of use: No technical integration needed; Fan of the Match is plug-and-play.
• Real-time feedback: See immediately how many fans participate, what they answer and what they respond to.

Case study: PSV Match Quiz

During PSV's home matches, the quiz was activated during halftime. Participants could join via their phone and had a chance to win prizes from main sponsor Brainport Eindhoven. The club saw an increase in app usage, fan activity and social sharing of quiz results.

Frequently Asked Questions