Why choose Fan of the Match? Benefits within one ecosystem

Fan of the Match enhances the brand experience on match days. Combined with LiveWall/LifeWall technology, the platform offers a ready-to-deploy experience for fans, sponsors and clubs.

Added value for fan engagement

Through interactive games like The Battle, Team Up and The Knockouts, fans can actively participate during matches. This increases the energy dynamics in the stadium and online – from passive spectator to active participant.

Data & sponsoring: commercial power

• Lead generation: fans register via the quiz – directly usable consent for email or app usage.
• Sponsor exposure: sponsor branding visible in quiz texts, screens, prizes and push notifications.
• Performance insights: clubs receive real-time data dashboards with insights into fan behavior, performance and engagement.

Technical flexibility and branding

Fan of the Match is fully customizable: club design, quiz formats and sponsor branding. Plug-and-play via mobile or integration with existing club applications. No heavy integration required, making implementation fast and effective.

Application possibilities

• Pre-match engagement: welcome fans with quizzes before the match starts.
• Halftime entertainment: quiz during halftime provides extra motivation and participation.
• Post-match follow-up: results, promotions and social share links strengthen community & sponsor impact.

Business case: conceptual examples

At clubs like Ajax and Barcelona (within LiveWall network), thousands of fans became active in quizzes, making sponsor programs like merchandise or live ads more noticeable and increasing engagement. Clubs saw direct business benefits and fan enthusiasm.

Frequently asked questions