What is a Fan Engagement Platform?

A fan engagement platform is a digital solution that helps sports organizations engage their supporters in a meaningful and interactive way. In a world where fans increasingly expect more from their club experience, technology plays a crucial role in connecting clubs with their fan base. Fan of the Match is such a platform – a mobile quiz tool that engages fans live during matches, increases their engagement and simultaneously offers valuable insights and sponsorship opportunities.

Why fan engagement is more important than ever

The modern fan wants more than just watching a match. They want to be part of the action, have influence and feel connected with the club. By integrating interactive tools like quizzes and games into the fan experience, clubs can fulfill this need. A fan engagement platform like Fan of the Match facilitates that interaction in an accessible way, via a mobile device that everyone already carries.

Benefits of a Fan Engagement Platform

• Direct fan engagement: Live quizzes during the match provide real-time interaction.
• Data collection: Gather valuable insights about fan preferences and behavior through registration and participation.
• Improved brand perception: Fans appreciate brands that enhance and strengthen their experience.
• Sponsor activation: Offer sponsors an interactive way to be visible and relevant during matches.
• Scalability: Easy to roll out across multiple stadiums, apps or competitions.

How does Fan of the Match work?

Fan of the Match offers sports organizations a plug-and-play quiz solution. Clubs can choose from different game modes like ‘The Knockouts’, ‘Team Up’, or ‘The Battle’. The quiz is played live on smartphones, often supported by stadium screens or livestreams. Thanks to the platform's backend infrastructure, minimal technical effort is required from the club. Results and user data are displayed and stored in real-time, which is ideal for analysis and follow-up actions.

Who is this suitable for?

Clubs, sports federations, competition organizers and even brands targeting sports fans can benefit from Fan of the Match. The platform fits both in large stadium environments and smaller, local settings. Whether it's about strengthening sponsor relationships or building a loyal fan base, the tool offers practical solutions with measurable impact.

Case Study: Ajax Fan Quiz

In collaboration with Ajax, Fan of the Match was deployed in the Johan Cruijff Arena. During halftime of home matches, fans could participate in live quizzes via their smartphone. Participants could win prizes and sponsor rewards, such as signed shirts or discounts. The response was overwhelming: thousands of fans participated and sponsors like Ziggo saw their brand values increase positively.

Frequently Asked Questions