Fan Data & Insights: What can you learn from quiz participants?

Data is the new oil – also in the sports world. But where do you get relevant, current and usable fan insights as a sports organization? Fan of the Match offers clubs an accessible way to collect valuable data through quiz interactions, without compromising on user-friendliness or privacy.

What data can you collect?

• Demographic data: Age, location, gender (with opt-in)
• Preferences and interests: Which players or themes score best?
• Interaction behavior: How often does someone participate? When do people drop out?
• Sponsor data: Which sponsor questions score well, and with which audience?

What can you do with these insights?

• Build targeted campaigns: Send fans personalized messages or offers based on quiz results.
• Better serve sponsors: Deliver insightful reports with real KPIs like click-throughs and conversions.
• Improve your platform: See which questions resonate and adjust your content strategy.

Data-driven fan engagement in action: Eintracht Frankfurt

In collaboration with Fan of the Match, Eintracht collected data on quiz participation during multiple home matches. This was used to create fan segments (young vs. adult, local vs. international), which formed the basis for their CRM activation and ticket campaigns.

Data & Privacy: How does it work?

Fan of the Match complies with GDPR guidelines. Fans consciously give consent when participating, and all data belongs to the club. Data is stored encrypted and accessible through a clear dashboard.

Frequently Asked Questions